Craft Volumes Dip Negative in Four-Week Food Tallies

Dear Client:It's certainly not a full read on Labor Day trends. But the latest IRI data to September 4, the day (Sunday) prior to Labor Day, gives us a first small glimpse into how people were buying around the holiday period (this year Labor Day fell on the 5th; last year, it was the 7th).It ain't great for craft. At least for the four-week period to Labor Day weekend, It certainly doesn't seem like people buying beer at the grocery