Craft Up More than 8% in Latest IRI

Dear Client:Craft has come on strong lately. In the latest IRI, to September 10, the segment's dollars are up 5.9% and volume up 4% YTD in the multi outlet and convenience channel. Those trends improved in the latest 12-week period with dollars up 6.9% and volume up 5.1%. And things got even better in the latest four weeks, with dollars up 8.3% and volume up 6.2%. That's among its best showing of the year.TOP BRANDS PICKING UP IN LATEST FOUR