Craft up 20% for July 4

Dear Client: How did craft do for July 4? Four weeks isn't a long time, but it's the best we've got to gauge the holiday period. Using the latest IRI data 4-week numbers to July 14, craft did pretty well: It was up almost 18% in food dollars, blowing past its YTD trend, up 15.3%. And that's just in grocery: In multi-outlet and convenience (what we call all-channel), craft was up more than 20% for the latest 4 weeks. (Notably,