Craft Still up Double Digits, Says IRI

Dear Client:We reported earlier this week on Nielsen numbers the four weeks to 9/5 (Labor Day Saturday) that showed craft volume up only around 5%. That's per all outlet data that includes food, drug, convenience, Walmart, club and dollar stores. Well, what a difference a day makes (besides perhaps a slightly different channel universe): IRI multi-outlet and convenience numbers to 9/6 (Labor Day Sunday) came out today and have craft up 20% in volume (and 25% in dollars). (Note: our