Craft Still Struggling in Spring Scans

Dear Client:   Craft isn’t shrugging off its sluggishness in scans. The segment’s dollars are down 7% and its volume is down 9.6% in the latest four weeks of IRI multi-outlet and convenience scans to May 15 - in line with its YTD trend for dollars (-7.8%) and volume (-10.7%) in the channel. Craft ceded 0.73 dollar share of overall beer in the latest four weeks, representing the second-largest loss from a segment during the frame. Hard seltzer experienced the