Craft Still Flying in MULC, Food Slightly Different

Dear Client:In Multi-outlet+c-stores, most of the now-usual craft suspects are still growing. Food's saturation and tough comps are revealing some weak spots, however. In Symphony IRI's latest 13 weeks to March 24, from the top: Boston in MULC is up 24.4% in dollars, +0.3% dollar share of category vs. YA. Breaking that down by brand, seasonal is up +0.3% for 13 weeks, and Lager +0.9%, but variety is +22.6% and Angry Orchard Crisp Apple a whopping +2,252%. In food, however,