Craft Still Besting 2019 in Off-Premise Dollars, But Not in Dollar Share

Dear Client:    Yesterday we reported that craft was having a tough go in some of the latest scans for 2021. As you well know, much of those trends are attributed to the extremely difficult comps that we’re cycling from 2020.  So how is the segment doing compared to “a more normal” timeframe, like say 2019?  Well, much better from a percent change perspective. Indeed, craft has amassed a little over $2.2 billion in IRI’s multi-outlet and convenience channel YTD through