Craft Slipping Steadily in Latest Scans

Dear Client: Off-premise craft trends aren’t looking any better as we get further into 2024, they’re actually looking worse. Latest NIQ scans to May 25 reveal the wrong type of momentum building for the segment in more recent frames, as craft dollars are down 0.5% in the 52 weeks, down further YTD (-1.6%), and down even more in the latest four weeks (-3.9%). The same can be said about craft volume trends, which are down 3.2% for the 52 weeks,