Craft Share Trends Improve In Tough Stretch of Scans for Beer

Dear Client: All beer segments took a dive to some degree in the latest four weeks of Circana scans to February 23, which saw overall beer dollars down 2.8% in food, down 6% in convenience, and down 4.8% in multi-outlet and convenience.  Fortunately for craft, however, its trends didn’t fall off too far, resulting in improved share trends during the latest frame. Check it out:  Though craft dollars are down 5.3% in the latest four weeks in MULC, which is