Craft Share Gains Cooling Down in November

Dear Client:  Craft’s recent streak of share gains is starting to flatten out. Recall the segment had gained modest dollar share of overall beer week after week since around mid-September in Nielsen all outlet scans, but the gains began to dry up heading into November. After gaining 0.3 points of dollar share for the four weeks ending October 17, and +0.2 points for the four weeks ending October 24, craft’s dollar share change was flat for the four weeks ending