Craft Sees Best YTD Trend of 2022 in Latest IRI

Dear Client: Off-premise craft trends are slowly creeping in the right direction. After seeing dollars decline only 4.9% for the four weeks to July 10, the segment saw its trend improve to -3.9% in the latest four weeks to August 7, per IRI multi-outlet and convenience data. CRAFT NOW DOWN 6.6% YTD. The recent improvement has brought craft’s YTD dollar trend to -6.6% thru August 7, which is the best YTD trend it has posted all year. Unfortunately for craft,