Craft Records its Best-Selling Week Yet in Scans for 2020

Dear Client: The latest scan data for the week ending May 3 reveals a monster week for overall beer sales. In fact, it was the best week beer has had in the off-premise year to date, as total beer sales grew 32% to a little over $975 million in sales for the week, per IRI’s all channel plus liquor universe.  SIMILAR TO A FOURTH OF JULY WEEK. To put it into perspective, Bump Williams Consulting (who provided this scan data