Craft Ranks as the Top Share Gainer YTD in IRI Scans

Dear Client:   Craft is off to a very impressive start in 2021. The segment is flying through the first couple of months of 2021 with dollars up 17.2% YTD, per IRI multi-outlet and convenience scans to February 21. That’s faster than imports' dollar growth YTD (+15.4%) and  super premiums' (+16.6%), and pretty much on par with FMB dollar growth (+17.6%).  But perhaps, what’s most impressive with craft’s hot start to 2021, is its dollar share gains. No segment is gaining