Craft Pumps the Brakes in Latest 4 Weeks

Dear Client:A 4-week period is but a sliver in scan data, potentially subject to all sorts of anomalies that longer periods help to smooth over. Still, it's worth mentioning that in the latest IRI data, to November 5, the 4-week craft trends in multi-outlet and convenience channels are only about half as good as the YTD numbers.Craft dollar sales are up a mere 2.7%, and volume is just barely up, +0.9%, for the 4-week period. Meanwhile, latest 12-week trends mirror