Craft Price Climbing in C-Stores

Dear Client:Latest SymphonyIRI data just hit. There's reason to celebrate, as craft pricing in c-stores keeps climbing, and many top brands in food are accelerating in growth. C-STORES. In c-stores, craft is up 21.8% in dollars YTD, with case sales up 17.2%. Average price per case is up $1.36 to $35.83 YTD and a whopping $1.90 to $36.18 the latest 4 weeks. Super premiums or "specialty" brands like Shock Top seasonals are making a big splash, up 4,170% in dollars