Craft Only Down 5% in Latest Scans

Dear Client: It’s not a big improvement, but craft is finally moving in the right direction in the latest four weeks of IRI scans to July 10. After high-single digit dollar declines for what seemed like four-week cut after four-week cut for much of this year, craft dollars were only down 4.9% in the latest four-week frame.  The mid-single-digit decline over the latest four weeks improved its YTD trend to down 7.1%.  That still ranks as the second sharpest decline