Craft Offerings and 6 Packs Driving the Non-Alc Boom

Dear Client:  Faithful CBD readers won’t be shocked to learn that the total non-alcoholic ("NA") segment is growing; it's up more than 16% YTD (in Nielsen US xAOC plus liquor and convenience, YTD for the week ended 10/9). Those gains come against a backdrop of a slowed category: Total beer/FMB/cider is down 3.3% in dollars YTD. But what may be a little more surprising is that non-alc craft offerings are driving much of the NA segment’s growth, despite the entrance