Craft Off to a Surprising Start in Scans

Dear Client:    The first four weeks of NIQ scans reveal an unexpected start for craft. The segment is one of a few that’s growing dollar share and volume share in the opening four-week frame; and it isn’t just the convenience channel driving these gains.  Let’s dig in: IN THE RED, BUT OUTPERFORMING BEER. We’ll start by saying that craft isn’t necessarily off to a hot start, with dollars down 0.1% and volume down 1.4% for the four weeks ending January