Craft No Longer A Leading Driver of Bev Alc Growth. But…

Dear Client:Today's BA Power Hour with IRI client insights director Patrick Livingston detailed the trends of a craft industry that is no longer the "belle" of beer growth.The upside? Craft is no longer a beer "outlier." In fact, it is reaching key metrics to be on par with domestics, even closing in on their velocity measures.On the other hand, craft growth brands are becoming more and more polarized, with the largest craft brewers seeing "feast or famine trends," as we've