Craft Musters Some Growth in May Scans

Dear Client:  For the first time in a long time, it appears craft is on the cusp of a positive month of scans. NO SHARE LOSSES FOR CRAFT IN MAY. The segment managed 0.9% dollar growth in NielsenIQ’s total off-premise channels for the four weeks ending May 27 – enough to stave off any dollar share losses over the period with craft share change coming in flat during the frame. On the volume end, although craft cases dropped 2.6% over