Craft Memorial Day Sales Not Super Premium but Not Bad

Dear Client: Memorial Day was the biggest of holidays for craft so far this year, at least in food outlets, with it having done 1.3 million case sales or roughly 122,000 more than last year for $44 million in dollar sales ($5 million more than last year) during the two-week holiday period to June 3. Super Bowl came next with, case sales of 1.1 million, per SymphonyIRI. Craft was up 11% in volume and 14% in dollars in combined total