Craft Leads Share Losses in Food Over Latest Four Weeks

Dear Client:  The latest set of Circana scans, which run through April 20, give us our first peek into spring performance, and suffice it to say there’s no spring in craft’s step. In fact, craft’s latest four-week trends are worse than its latest 12-week or YTD trends in Circana’s MULC channel.  SLIDING CONTINUES. Check it out: Craft dollars were down 6.3% in the latest four weeks, compared to -5.4% for the 12-weeks, and -4.8% YTD. Same goes for craft volume