Craft Heads Into the Back Half of the Year, Up 12.3% in Scans

Dear Client: Half year scan numbers are in, and craft is sitting pretty. The segment is up 12.3% in dollars YTD through July 4, per Nielsen all outlet scans.  Craft dollars are growing a little faster in grocery, up 13.4% YTD; and just shy of double-digit growth in convenience, up 9.2%. The three big brands that have led craft growth over the first half of 2020 are the Blue Moon franchise, the Sierra Nevada franchise, and the New Belgium franchise.