Craft Growth by Tier

August 23, 2013Dear Client: Dan Wandel finished yesterday's Power Hour by slicing the craft pie. He parsed the segment into 5 tiers to pinpoint sources of growth and decline. Tier 1 includes the top 15 craft producers in each pertinent market; Tier 2 includes producer No. 16 up to 80% of this year's total craft dollars; Tier 3 comprises the next 15%, and Tier 4 is the last 5%. Tier 5 includes discontinued brands. On a national level, the top