Craft Gains in Recent Periods

Dear Client:IRI data to November 1 shows craft dollars up 23.4% YTD, up 24.2% for four weeks and up a whopping 26.3% for latest 13 weeks in multi-outlet and convenience. It certainly seems that month-long Halloween promos and the holiday itself are good for high-end beer. We should note, however, that overall beer sales were also very robust in recent periods -- overall beer dollars are up 4.7% YTD in MULC, 4.9% for four weeks and 5.6% for latest 13