Dear Client: They say it can't keep growing, and yet craft is up a strong 22% in dollars YTD to January 26 in latest IRI food numbers, having gained almost 2 dollar share points (+1.73) to roughly 15 dollar share of beer. It's up an even stronger 24% in multioutlet + c-stores. IPA is still king, up almost 3 dollar share points vs. YA in multioutlet + c-stores. Seasonals hit some chugholes last year, but start the year off up
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