Craft Falls a Little Further in the Red in February Scans

Dear Client:    Off-premise craft trends deteriorated slightly during February, latest set of Circana scans show. Indeed, after posting dollar declines of 1.4% and a volume drop of 2.6% for the first four weeks of the year in Circana multi-outlet and convenience scans, craft trends fell to a 2.7% decline in dollars and a 4.4% drop in volume for the latest four weeks running through February 25.  All in, craft is now down 2% in dollars YTD, with volume down 3.5%