Craft Fading into Fall

Dear Client:  Late July through August is typically when you start to see those summer craft beers transition into their next season. It’s a time period captured by the most recent reporting periods in the latest Circana data, to 9/8.  And notably, the most recent 4- and 12-week periods see craft with significantly worse trends than YTD. In these most recent periods, some big craft seasonals seem to be especially saggy (though some older New Belgium Voodoo Ranger brands are