Craft Dollars Up 1% Over Labor Day

Dear Client: Craft has had a tough showing for the past few summer holidays. Drinkers are moving toward other categories like FMBs and certain spirits (remember that tequila has posted nearly as much absolute dollar growth as craft itself, on a much smaller base) for partytime, it seems. Craft volume was down almost 1% for the 2018 July 4 holiday period, a first for the segment during this holiday. (Craft grew 7.9% Fourth of July 2017, and 6.5% Fourth of