Craft Distributor Recognition Award Winner Mussetter’s Best Practices

Dear Client: Mussetter Distributing of Auburn, California, received this year's Craft Beer Distributor Recognition Award. We caught up with general manager Jason Mussetter on best practices. The all-craft (plus a few Belgian imports) distributor carries mostly local brands. Jason said they'll probably do more than 250,000 CEs this year, and finish up roughly 40% for the year. Many of their brands are local. TRENDS. Local brands and educating the consumer are two big trends in Jason's market. Outside of that,