Craft Distribution, Shelf Space, Even SKUs Slippin

Dear Client: Craft is lagging behind its peers off-premise not only in shelf space, but also in in-store promos, too. SKUs and distribution are slipping too.  Those were some of the top takeaways this week in a virtual Brewers Association “collab hour” where industry consultants Brian “BK” Krueger and Dave Willams, of Bump Williams Consulting, gave a big picture overview of how things are moving along for craft in 2022. WHERE CRAFT STANDS YTD. Pointing to YTD Nielsen data thru