Craft Cuts Decline in Scans, Thanks to a Charge in Convenience

Dear Client:  It took more than half the year, but signs of hope are starting to emerge in the latest Circana scans. Beer category dollars declined just 1.2% over the four weeks ending August 10 in MULC, and total volume dipped 2.9% over the frame. And while that’s nothing to celebrate, the trends are better than what we’ve seen as of late, as the four-week trends outpace beer’s 12-week trends, YTD trends and even 52-week trends.  Fortunately, the same can