Craft Cracking C-Stores

May 3, 2011 Craft Cracking C-Stores At the CBC's retailer buyer panel, the to-remain-anonymous "C-store chain guy" had surprising news: Craft is "nothing but up" in his largely "untapped channel." The latest SIG numbers suggest an acceleration of the trend.Yes, it seems consumers are making good on the buyer's promise. As we reported from that CBC panel, C-store buyers are seeing craft comprise a larger share of sales ("C-store guy" mentioned craft up 16% organically in his chain). What used