Craft Continues to Rebound in Latest Scans

Dear Client:  As we have detailed as of late, craft has found a little groove over summer in scans.  The segment’s trends are still down over the year in the latest set of Circana multi-outlet and convenience scans to July 16, but it has posted positive dollar trends in the latest 12- and four-week frames, and stemmed its volume declines over the more recent periods as well. Indeed, craft grew dollars by 1.1% in the latest 12 weeks, and posted