Craft Coming Back in Latest Circana Scans

Dear Client:  Circana scans thru June 18 show signs of craft turning things around. Though the segment is down 1.3% in dollars YTD in Circana’s multi-outlet and convenience channels, craft is growing in the latest four weeks, up 1%. Then too, craft’s volume decline has been cut in half, moving from -5.6% YTD to  -2.8% in the latest four weeks. If you’ve been following craft's off-premise trends, then you know much of this improvement can be attributed to convenience, where