Craft Clawing Back to Black Amid Retail Contraction

Dear Client:  Craft is clawing its way back into the black in scans at the half point of 2023, but doing so with a lighter load and in an inefficient manner compared to its counterparts in beer, per Bump Williams Consulting’s mid-year review of the segment. Yes, while there are signs of optimism in this half-year check in of craft in total NIQ channels, like: There are signs of concern too… CRAFT PER ITEM EFFICIENCY AMONG LOWEST IN BEER. For