Craft Cedes Ground in Fintech Read, But Top Brand Fams Show Resilience

Dear Client:  Scans have painted another tough year for craft, and, unfortunately, the woes aren’t limited to off-premise retail, per new Fintech data presented by the firm’s Eric Kiser and NBWA chief economist Lester Jones. The duo hosted a half-year review last week, charting out industry movement based on Fintech data measuring on- and off-premise retailer beer purchases*, and from it we see that craft is shedding share in both channels, but almost doubly so in the on-premise. *Note: Fintech