Craft By Tier on the Coasts

August 26, 2013Dear Client: Last week we promised more on IRI craft insights for the coasts. Who is gaining share? That depends where you are. Clearly there's more runroom -especially for new brands -- in budding craft markets like L.A., which is still among the biggest markets for craft in grocery; in the Northeast, local, established brands are dominating contribution to growth. CALIFORNIA. Skipping to the No. 3 craft market by supers dollars, the less mature L.A. market has more