Craft Bringing in More New Buyers Than it is Losing

Dear Client: IRI's Dan Wandel ran down more numbers at last week's Brewbound Session in Chicago. Some he'd covered during the last Power Hour [see CBD 03-05-2015 ], so we'll leave those out. But he brought up more than a few interesting novel points: NEW, LOST, RETAINED CRAFT BUYERS. Per IRI Household panel data (they track 100,000 households), craft is bringing in more new buyers that it's losing. Other segments - mainstream beer, imports, spirits, wine -- "can't say same