Beer Business Daily – beer industry news and numbers

Craft Brewers Can’t Name Their Beers

Dear Client:Forget raw material shortages, brewers have bigger problems to worry about."The craft-beer industry is running out of hop names," the Wall Street Journal wrote in a recent report. The story isn't new, but as brewers continue to pop up, original names get even more scarce. "With more than 4,600 craft breweries in the U.S. and counting, each with many individual beers, every nook, pun and cranny has been overturned in the quest for creative names for new suds." So

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