Craft Beer Retailers, Sales Chiefs Segment the Market

Dear Client: Among the most interesting sessions at today's Brewbound Boston show was Suzanne Schalow's sales snapshot of Craft Beer Cellar, her nationally franchising specialty beer store co-founded with Kate Baker. Catering to "Beer Geeks" is a lynchpin of their concept, though the contingency only accounts for roughly 10% of their total sales. "Our entire foundation is built on being a beer geek," Suzanne said. "And we think in order to do Craft Beer Cellar, we need to have beer