Craft at The Super Bowl

February 2, 2012 Craft at The Super Bowl Dear Client: We know that The Super Bowl is a top holiday for beer, but what about craft? With all the display activity we've gained at key holidays, and on-premise opportunities to differentiate during the unofficial holiday of Bud Light, we expect good numbers. Those will come out in a few weeks. In the meantime, we thought we'd get a read on how craft is playing at Ground Zero: Indianapolis. Bob Mack