Craft Accelerates in Latest Scans

Dear Client: Craft is picking up steam in scans as we come up on the halfway mark of 2020. The segment is growing dollars double digits YTD in Nielsen all outlet scans to June 20, up 11.4%. And its trends are even higher in the latest frames, posting 14.4% growth in the latest four weeks, and 17.1% growth in the latest week to June 20. That 17.1% growth in the latest week is attributed in large part to five players