Craft a Laggard in Fourth of July Scans

Dear Client:  There were no fireworks from craft over Fourth of July scans. CRAFT DOWN 5.4% OVER TWO-WEEK FRAME. Circana data for the two weeks ending July 7 shows craft dollars declined 5.4% over the period. Note that total beer sales were down only 0.9%, so craft certainly lost some share over the holiday. Indeed, craft’s 5.4% drop marked the third largest decline from a beer segment, trailing only domestic premium’s decline (-5.6%) and seltzer’s (-11%). HOW CRAFT’S DOLLAR SALES