Consultants Weigh in: Revitalizing Craft’s Core Brands

July 12, 2011 Consultants Weigh in: Revitalizing Craft's Core Brands Dear Client: We're starting to see red. Not often, and not in overall segment growth, of course, but in terms of YTD case sales growth for a few key craft brands. Fat Tire, Boston Lager, even Sam Adams seasonals and Sierra Nevada seasonals are either slightly down or without their fair share of growth, per IRI numbers, some even with a few more points of market distribution. And actually, it