Constellation Speaks on Ballast Point: “We Got our Hypothesis Wrong”

Dear Client: Outside of the press release that announced Constellation’s decision to shed Ballast Point late last year, we haven’t heard the company publicly comment a whole lot on what went wrong and why they decided to sell the brand.  Well, now we have some more detailed explanations to bring you.  Constellation Beer president Paul Hetterich touched on the topic at their Gold Network Summit earlier this week, and bottom line, he said, is: they got their “hypothesis wrong” with