Competition Between Angry Orchard and Strong Locals Heats Up

Dear Client: Earlier this spring, we reported how the budding Austin Eastciders had dethroned Angry Orchard as the number one cider package spot in Eastciders' hometown [see CBD 03-12-2015]. Co-founder Mark King relayed news that their Eastciders Original 4-pack had taken the number one cider SKU spot in Austin IRI grocery YTD. But we're now hearing from Angry Orchard that they're still king in the capital. Boston Beer's c-store national account manager, Eddie Goynes, pointed to HEB Austin Metro IRI