Columbia on Exploding Craft and Cider Brands in the Pac Northwest

Dear Client: Couple weeks ago we reported that Mike Gorman left his post as Columbia's VP of craft and imports to partner with a cider company. We pegged Columbia Distributing President-Washington State Chris Steffanci for more color on that part of their business.As we reported last month, Mike has been replaced by Jesse Ferber, Heineken and Bison Brewing Co. alum. He's tasked with continuing to chisel a "portfolio architecture" strategy, to define "where our brands fall ... within consumers, within