CLSA: All Ages Possess Affinity for Craft

Dear Client:Caroline Levy of CLSA and company recently surveyed 1,490 beer drinkers and picked and pulled tendencies of the Millennials as well as older consumers. Findings summarized here: PROMISCUITY LESSENS WITH AGE. About half of the Millennial respondents indicated drinking "many different brands of beer," while less than a tenth said they stick to one brand. But when looking at older consumers, the trend varies considerably: 35% of the respondents who are 45 and older said they drink "many different