Cider: The Scoop On-Premise

October 13, 2011 Cider: The Scoop On-Premise Dear Client:How do you know when cider's really arrived? SIG numbers certainly seem to say so. Yes, it's on a small base, but cider's growth is outpacing that of craft, and its progressive pricing power blows it away: three-channel data from the latest SIG numbers (4-week period ended Oct. 2, on a base of 128,000 cases) have cider's price per case up $1.33. The "craft" cider segment, as some call it, has inevitably